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Wrapped Up In Your Product
- Grade 8
- French
- Writing
Description
In this activity, students design packaging for a product of their choice, taking into account the format, purpose of the product, target audience, and key elements. Students draw inspiration from an article about a Franco-Ontarian company, highlighting the methods it used to attract its target customer base.
Learning goals
- I take into account my intention and my audience when designing and writing my packaging.
- I choose a way to publish my packaging.
Vocabulary
- production
- product
- marketing
- market
- packaging
- label
- entrepreneurship
- entrepreneur
- clientele
- competition
- slogan
- advertising tactics
